The day following the Super-Bowl we as class decided to dissect the various commercials broadcasted during the game. In doing so we made sure to identify the target audience and how they accomplished to "lure" said demographic.
Doritos
Audience- Middle aged men, generally those with children or nearing parenthood.
Techniques used- Humor, using an older male as the main subject in the commercial.
Heinz Ketchup
Audience- established families/matured citizens
Techniques used- In the commercial there was an extended family portrayed in costumes of available Heinz products (like ketchup, mustard, barbecue, etc) with wiener dogs dressed like hot dogs. This advertently makes the commercial to be amusing, it also able to sensationalize feelings of a family partly due to relating certain products to a corresponding constituent in the family (the young child being a ketchup packet, the mother and father being mustard and ketchup, respectively).
Mountain Dew Kickstart
Audience- teen(13-19) to young adult (20 - 23), males
Techniques used- The cast of characters are diverse and seemly very young, they along with the commercial it self use very modern social colloquialisms (the word 'awesome' for example). The characters are seen playing video games, an activity usually carried out by a young male demographic. Finally the ad is seen using a hashtag for further online promotion through social media.
Application to our film
I would probably have a similar take as to the Mountain Dew commercial, obviously with a complete reworking so that we would promote our film. Perhaps making a hashtag out of a very quotable moment from the film, or something along those lines for social to play a huge role on advertising. By doing so we mitigate costs and specially target our selected audience.
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