Even though I have chosen a release method, I think it is important to consider the other possibility I had in mind: straight to theater. With this route it's imperative to note that marking costs would increase tenfold or even more; from an average of 36 million dollars per movie in contrast to a pittance four hundred-thousand dollars in comparison if you chose to follow through an online distribution method, and that is choosing the most extravagant option. However, with movies, these large value amounts are invested to assemble an hefty audience come opening week, where 49-52% of the particular movie's revenue is made. Furthermore, something that didn't seem very appealing while viewing movie attendance percentages in terms of demographics is that our target age group (16-24) amounts to only 30% of the makeup across 2010 - 12 and I feel like its been pretty consistent to this day, I personally, want a bigger percentage of this group, something that the internet indefinitely provides. With all movies, high risks come high rewards; an incalculable amount of uncertainty arises from its conception of how successful the movie will be in the box office. There is always the possibility of that we may be able to sway other individuals of different age. Regardless, the straight to theater option is a very daring choice and requires too much capital, vigilance, and a dash of fate, something that is terrifying to a producer/director once the movie is out of their hands and arrives to the marketing department.
http://www.nielsen.com/us/en/insights/news/2013/popcorn-people-profiles-of-the-u-s-moviegoer-audience.html
http://entertainment.howstuffworks.com/movie-cost1.htm
http://digiday.com/publishers/what-online-ads-really-cost/
http://www.ehow.com/about_7319131_much-cost-advertise-online_.html