Marketing (2 of 3)

The demographic we are trying to appeal to with this film is the 16 - 24 age group, going along with information provided by Statista shows that online streaming services, specifically, Netflix, provide the best means to which we can interact with this group. Since the survey was conducted it shows that 65% of on going Internet users between the age of 16 and 24 have used Netflix, while some deficiencies in the survey may be present, for example: how this percentage was calculated, out of how many users, and how many hours did they on average use the service; but regardless, the poll does one very important thing, it illustrates the sheer volume of people that do actively use it. With this in mind, I believe that releasing our though an online avenue would not just be a very viable option but a very profitable one too.

A Netflix & Hulu subscription each costing just a mere $7.99 a month, it makes sense why so many people buy and use the service religiously.In this day in age many are in possession of a device that allow for video steaming, such as: video game consoles, computers, phones, TV's with Internet access so these view numbers should not dwindle any time soon. Doing an unprecedented feat like this requires massive support for it to be successful, but I have no doubt that if something like this were to actually happen, Nexflix would advertise for it appropriately. In theory it seems foolproof but I can see why anxieties would emerge, releasing a "triple A" like this would definitely be well documented by other studios to see whether or not it was successful. In all,  just for the sake of experimenting and trying to innovate with the extent resources, if this proves to be feasible then it will absolutely go down in movie history.